Afrofiliate is the affiliate network for Black-owned brands.
Equity Through Performance
We help Black-owned businesses scale, empower creators to monetise their influence and enable major organisations to partner responsibly with Black communities.
What We Do
We plan, build and manage performance partnerships so you can focus on product and service delivery.
- Programme setup and tracking
- Recruitment of Black and diverse creators
- Performance monitoring and payouts
- Reporting and optimisation
additional revenue is possible if Black businesses operate at parity
Source: McKinsey, The untapped power of Black-owned businesses
Three Groups, One Connected Network
The groups we work with and how they map to the industry terms used on this site.
Black-Owned Brands
E-commerce and service brands launching or growing affiliate and ambassador programmes.
- Brands
- Merchants
- Advertisers
Creators and Publishers
Influencers, bloggers, media sites and communities promoting products and earning commissions.
- Affiliates
- Publishers
- Partners
Major Organisations
Enterprises, agencies and institutions partnering with Black creators and communities at scale.
- Partners
- Advertisers
A Simple Path From Brief to Results
We tailor the approach to your role, whether you are a brand, a creator or an organisation.
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Brief and Alignment
Define goals, audiences and KPIs. We recommend a programme or campaign model.
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Creator and Publisher Curation
We match you with trusted Black creators and media partners aligned to your message.
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Launch and Performance
Track clicks, engagement and sales in real time with clear reporting and payouts.
Our Impact in Numbers
We exist to unlock economic growth for Black-owned businesses, creators and the organisations that support them.
Creators and publishers
Brands
Offers built and tracked
Clicks tracked through our own technology
Frequently Asked Questions
Got questions? We have answers.
What is Afrofiliate?
Afrofiliate connects Black-owned businesses with publishers and creators to grow sales through affiliate marketing. It is low risk and results driven.
How does it work?
We help you build a programme, match you with affiliates and manage campaigns from setup to payout with transparent tracking and reporting.
Who is it for?
Black-owned businesses, content creators, influencers, bloggers and media houses. Also major organisations looking to reach Black audiences authentically.
What is affiliate marketing?
Performance-based advertising where brands pay a commission to creators or publishers for the traffic or sales they generate through tracked links.