Why Advertisers Choose Afrofiliate
Measurable performance, brand safety and inclusive creators who are already trusted by their communities.
Audience Precision
Activate creators who speak directly to Black consumers and allies.
Brand Safety
Vetting, brief control and standards for whitelisting user-generated content.
Prove Return
Attribution, lift studies and clear incremental reporting.
of consumers take action after seeing inclusive advertising
Source: Think with Google
What Is Included
Everything you need to brief, launch and measure campaigns responsibly.
Core Services
- Creator shortlists and contracting
- Brief development and approvals
- Attribution setup and quality checks
- Weekly reporting and insights
Recommended Add-Ons
- Paid amplification and whitelisting of user-generated content
- Brand-lift and incrementality studies
- In-person activations and events
How It Works
We scope the brief, match creators, launch content and optimise to your KPIs.
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Discovery and KPIs
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Creator Curation
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Launch and Moderation
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Optimise and Report
Where Organisations Succeed With Afrofiliate
From enterprise to the public sector, we make diversity and inclusion spend measurable.
“We finally had a framework to evidence return on inclusive marketing.”
Advertiser FAQs
How are creators vetted?
We review content history, audience signals and brand safety criteria before shortlisting.
What can you measure?
Clicks, conversions, reach, engagement and agreed brand-lift KPIs.
Do you work with legal and procurement teams?
Yes. We align on usage rights, disclosures and approvals.